Fanado - what a concept!

In these days of shrinking book publishing budgets and the offloading of promotion to writers, we wanted to share some good news. Margaret Atwood, one of the founders of TWUC, has developed a new way to connect readers and writers – Fanado.

“Fanado is for creators of all kinds – authors, musicians, artists. For writers in particular, Fanado will make it easier to build an audience,” says Margaret.

Fanado is an online promotional and broadcast space: writers will be able to do a reading, host an event, be part of a interview, have one-on-one chats with fans, private video conferencing among fans, sell books, sign book covers, including live on-screenautographing and personalizing, and more, all webstreamed and archived.

Once connected, through Fanado writers will be able to sign physical books, as well. One Canadian publisher has already acquired a Fanado “channel” – a named Fanado site for their own authors and books – and more are on the way.